It's a new day and urban mobility continues to evolve, and determined by more and more useful and informative options. You can choose any preferred mode based on your own priorities. Over just the last five years, sustainable urban mobility choices seem to have reached a tipping point in the world's major cities. Mobile technology-dependent private options, like Uber and ZipCar, have increased private travel options, while new systems like the bus rapid transit (BRT) and bike-sharing have gotten so popular that they've caused a boom in public transport options.

As a result, in most of today's big cities, part of the travel challenge has become deciding on what service to use. Every travel option, from bus to bike-sharing and from metro to car sharing, also offers real-time travel information. Just negotiating such a constellation of mobile apps can be a complicated and time-consuming task.

A potential solution for this chore might have appeared on today's horizon with new mobile apps like RideScout. RideScout is a transportation service aggregator that goes about its business by comparing various travel modes for a particular itinerary based on price and the commute time involved. Although it's only currently operating in Austin, Texas, and Washington, DC, its applications could advise commuters from all over the world if it becomes popular.

The user experience is simple, just sign up and enter in your starting location and destination. Then a list of options will pop up arranged by either the lowest price or the fastest arrival time. The least expensive option is cost-free walking or biking, followed by Metro bus. The shortest trip is the ride-sharing service, SideCar. However, the best experience comes from comparing similar services. For commutes, you can determine if it's better to go straight to the bus stop or grab your helmet to hop on a rent-a-bike. When you're in a hurry, you can screen taxis, ride-shares, or even car-shares to grab a vehicle in the shortest time.

Future iterations of this app should include even more travel options, like Uber, ZipCar, and Lyft, and will allow users to choose their locations from a map instead of having to enter an address character by character. Today there is also only one Metro option listed, either bus or rail, even though the two modes compete with each other. And, hopefully, the cost of rent-a-bike, currently a flat rate of 7 for 24 hours, will change and evolve to reflect the rate you pay with a membership, such as no charge at all if, say, the ride is under 30 minutes.

RideScout has some great features, though. It shows you the availability of vehicles and the near car or bike-share inventory at your origin and destination. In addition, RideScout factors walking distance into its travel time calculations. There's also integration with membership services, which allows users to book vehicles using their phones.

As urban mobility continues to grow and diversify, mobile technologies like RideScout's new app will be integral for increasing the efficiency of your transportation. Using the right app can now mean the KEY Difference between shivering in the cold while waiting for your next ride or almost immediately being able to take off and sail to your destination far ahead of the rest of the crowd.

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