Apple's First Foray into Trends

Speculations are swirling like crazy around what it appears to be the new device from Cupertino's most famous firm. Many different concepts, expectations, and presumed features of Apple's smart watch have been popping up all over the web in the last few months. That the device exists hasn't been officially announced but with so many sources reporting on it, we can only assume that it does. Amongst all of the rumors its hard to recognize what's real from fake, but we are almost positive that this product is most likely going to hit stores this year.

Wearable technology is quickly claiming the top spot as the future of technology, with every major tech company releasing products that are on trend. Some are fitness oriented while others focus on smartphones extensions. The Samsung Galaxy Gear is a good example. The smartwatch launched in September last year but unfortunately for the South Korean company, it hasnt been a huge sales hit. Expectations around the iWatch are undoubtedly higher because of Apple's reputation of creating hit after hit.

Not accustomed to disappointing, Apple has become one of the most valuable brands in the world by creating innovative products that change the way we work, share, and consume content. There's no doubt that the company succeeded in altering the landscape of technology and how consumers interact with it. A big question mark surrounds the iWatch though. If it does come out, there is no doubt that it will be a huge success, but is it really the future?

Tim Cook's First Test

Apple's new CEO, Tim Cook is possibly readying himself to launch his first product as the head of the company. Launched during his reign, the iPad Air, iPhone 5S, and iPhone 5C were just extensions of what the company has already done in the past. Tim Cook could take the iWatch as an opportunity to prove to the world that he's the right man to lead Apple.

Back in May 2013 he stated: "I think the wrist is interesting. I'm wearing this (Nike FuelBand) on my wrist. It's somewhat natural. But as I said before, I think for something to work here [gestures to wrist], you first have to convince people it's so incredible that they want to wear it." Apple’s magic has always resided in their capacity of selling dreams to everyone. It should not be a challenge for Tim Cook to continue this legacy. The real challenge will be to come up with a great smart watch that will change the rules of the game.

Looking for Something New, Something Better

Both iPads and smartphones have been amazing innovative breakthroughs and the credit is almost all Apple's. They have always succeeded in creating products that haven't been featured anywhere else. They created modern needs and markets that created a space for new business to thrive, and we at Fueled are thankful for it.

A quick look at already existing wearable technology devices reveals that every rumored facet of the iWatch already present elsewhere. Fitness trackers are a dime a dozen and the Samsung Galaxy Gear's low sales might indicate that people might not be very into wearing a phone on their wrist. But it's important to remember that Apple seems to always be one step ahead of the competition. Perhaps the iWatch will blow the existing competition out of the water. Wearable technology seems to be a market that Apple is interested in joining so let's keep our fingers crossed they'll make a splash where others have failed.

Apple, Show Us What You've Really Got!

If rumors are to be believed, the iWatch might come with Apple Maps, Siri, Nike, and Social Media pre-installed among other features. In short, everything that most people already have in their pockets via their smartphone. Our expectations are quite high and are completely justifiable thanks to Apple's polished reputation. If the iWatch is meant to be Tim Cook's first test, it's only fair to expect a product on the same level of sophistication that Apple has accustomed us to.

Author Bio    
This article is written by Hugo Beniada from Fueled, an award winning mobile app design and development house based in New York and London.