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Technology development, particularly in the form of the Internet, has triggered a range of changes in almost all aspect of our lives. The rise of the 'social web' and the 'web 2.0' has significantly affected the ways we generate and distribute personal data in the virtual space. Such online habits have made social networks essential for different industries in terms of developing marketing strategies and adopting appropriate technology solutions.

In the online space where everything is connected and where people are 'closer' to each other than ever, another trend has gained on importance – cloud computing. The concept of the cloud is quite complex but this technology matters for all social media users because it enables easy file sharing, constant access and availability of powerful cloud-based business intelligence tools.

Cloud computing along with social sharing has become a major tech trend for businesses and professionals alike. The importance of the cloud for the social web reflects in both individuals' and corporate use of these solutions.

Consumer side: cloud storage apps

Popular cloud storage services such as Dropbox, Box or Google Drive have become everyday tools for millions of users worldwide. These apps allow remote file storage and, more importantly for socialites, easy sharing across major social networks. Dropbox, for example, lets you directly share your documents or images to your Facebook groups. If you're involved in a collaborative project or you simply want to keep in touch with your favorite Facebook friends or Twitter followers, with Dropbox it's a no-brainer to keep the online communication going.

Additionally, these apps have greatly facilitated photo management, which seems to be essential for active social media users. Social networks are flooded by images of all formats as social network users simply love to share their precious moments with their friends. Therefore, facilitating, automating and accelerating photo upload are an important benefit of cloud storage apps, especially for mobile device users. Cloud computing technology provides excellent support for many applications that heavily rely on photo management and this is another way they contribute to development of the social web.

Business software: CRM solutions

More importantly for companies that have large user databases to analyze, cloud computing provides powerful technology for handling data from different web resources. Now even small businesses have to implement advanced customer relationship systems because most of their prospects now use multiple social networks. To enable efficient communication in such an environment, companies need to use tools that can provide maximum efficiency at lowest price, which is exactly where cloud computing plays an important role.

With cloud-based CRM software such as salesforce.com or contact center such as incontact.com, businesses of different sizes can get technology that enables them to manage their databases accurately and efficiently.

The possibilities with cloud-based applications extend beyond social media contacts management but this aspect is increasingly important for companies that know where their target audience is. In a similar manner, individual users who like to stay connected not only for personal but for professional purposes as well, can choose from a variety of apps that facilitate their everyday social media lives. Clearly, cloud computing and social media growth are two tightly connected tech trends that would keep changing our lives over the next several years.

Author Bio
Ella is writer and tech blogger writing on various themes for years now. Currently interested in everything Cloud related and she share her thoughts on Crucial blog and her Twitter and Facebook account.