Being such a strategically inevitable profile in the meat of things, it is but obvious that business owners want their best minds on board and in office all the time. However, this is adage is also undergoing a change as marketing is transcending into the digital space. All one needs is web connectivity, an e-mail address and communication device say a smartphone/tablet to do the needful.
The apparent flexibility coming in the work culture has contributed to productivity and opened up a vista of new job profiles within the larger discipline of what is known as marketing. In short, marketing itself is undergoing a process of diversification.
If you are one of those marketers plannning to do a touchdown via the unconventional road, here are some useful marketing profiles to consider.
1. Product Marketing Manager
The profile of a Product Marketing Manager is all about dabbling with softwares to gather infomation about web-based products and industry trends. This informed knowledge comes in handy to handle secondary responsibilities like product launches via networking and maintaining communication equilibrium within the organization.
2. Marketing Analyst
The name itself sounds so heavyweight and comes with a good deal of useful work to do. If you are one of those who loves to analyze, break down data and formulate a marketing study for your brand's marketing plan, this is a perfect pick for a career, not just a job.
Since the work, on the whole, involves a lot of multitasking, the benefits to accrue are equally handsome. Moreover if you are well versed in SEO tools too, there's nothing that beats the proposition of being sought after by eCommerce firms who need introspective persons to help them scale their business goals.
3. Copywriter
According to industry surveys, this is one of the most sought after jobs at present that suffices both quality of life and job satisfaction criteria.
What makes this work-from-home deal look like a full blown career prospect is the fact that all one needs is a good flair for writing and a knack for producing content that automatically triggers sales. The onus lies in giving authentic content exclusively for clients so as to diversify the freelancing option further.
4. Content Strategist
To understand the scope of this job isn't too tough. If you are a dedicated blogger or for that matter follow the content writing trends across industries, half the deal is done. As a Content Strategist, one tailors the content for brands to achieve their business goals by planning promotional campaigns and editorials.
To be counted as a premier catch in the talent pool for firms to hire you, it's best to hone your skills such as industrial knowledge, a little technical aspects and most importantly networking for a successful PR campaign. After all you are the hand that's going to push the Brands to the centrestage, decked up all pretty.
5. Digital Marketing Consultant
The moment one sees the word 'Consultant' it automatically conveys a respect that comes attached with expertise and experience in the field. Digital Marketing is all the rage in the business world, be it hardcore tech companies, artists, Hollywood celebs or SMBs, they are ready to shell out good money to get their online act right. And that'e where comes in a digital marketing consultant who acts in a advisory role to keep up the brand imagery.
With a little experience in pocket, one has two avenues in the industry. You can either opt to work as a personnel of a digital marleting firm or otherwise choose to as a autonomous consultant. But be sure to grasp the industry specific trends as the clients who approach you may be from varied fields, relying on your word.
We hope the options are galore, it's all a matter of realizing your own potential and choosing a satisfying career.
What do you think of these flexible work-from-home marketing options available to employees today? Leave us a reply in the Comments section for us.
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