Business over coffee is becoming a raging trend in this age. It's a prudent business tactic to help people socialize and talk shop at the same time in a seamless manner.

With marketing and brand promotions, constantly scaling new heights to penetrate the consumer market, we bring for you a different barnding campaign today. What's different here is the business circle is the target demographic.

An absolutely cool idea that I came across recently is "The World's First Branded Coffee Stain". A branding campaign run by Europe's leading kitchenware brand - Regina, in collaboration with OgilvyAction Dusseldorf. The company hosted their latest branding logo and clean up ware at Germany's Markant trade fair with an element of surprise.

Handing out coffee cups to the stall visitors seems normal right? What team Regina did was to design special ceramic cups with a unique company stamp embossed underneath. Deliberately spilling the coffee over, the drinkers were made to see the effect it had on the surface below the cup. Regina had left its mark.

In addition, their clean up kitchen towels work wonders on such stained bases. All one has to do is swipe clean and your branded stain is off in the air.

You can catch below their branding campaign live as was recorded at the fair. Before crossing over, a lesson for the day:

"Branding is all about astuteness and having a surprise element in store for the customer. That's how big brands sustain themselves in the market. It's all about carrying your customer along on your business journey. You do it by making them laugh, cry or think...grab their attention and get ready to set sail. It's a piece of cake"


Do let us know of interesting promotions tactics that you might have come across. You can leave your comments and thoughts in the section below.

To catch more fascinating branding and marketing initiatives, stay tuned to E-junkie.