Are you the owner of a small or medium enterprise, looking for better products and services to run and grow your business?

Then you must checkout - Business.com. More than 20 million buyers have already done that and are enjoying the benefits.

Business.com has the resource of some of the best products and services for your business. Their mission is to help people grow their businesses by making it easier for a business owner (buyer) to discover, compare and buy high-quality products and services they require to run and grow their businesses.

You'll find everything from computers to servers, IT training to HR outsourcing, everything for all sorts of industries.

According to Tony Uphoff, the CEO of Business.com, "Simply put, our mission is to help people grow their businesses. In addition to the data we collect from our buyers who use Business.com, we conduct over 5,000 phone interviews every month with buyers to better connect informed buyers with the right sellers. We will continue to use these real-time insights to provide the best experience for business product buyers and the advertisers who rely on Business.com"

Business.com makes things easy for both B2B marketers and buyers. No more surfing the internet or going through the yellow pages looking for vendors.

Business.com was found in 1999 and since then it has gone through a number changes, the website was recently relaunched keeping in mind the fact that how buyers use information online today.

All you as a buyer have to do is select a particular category of product or service you require, answer a few questions so that they can give the results that you're actually looking for. The folks at Business.com would give you a call, interview you so that they can better match you with the vendors you are looking for. As simple as that!

To know more about Business.com we got in touch with Betsy Scuteri, the Sr. Director of Audience Marketing at Business.com.

Happy reading!

1. Hi Betsy, please introduce yourself to our readers. What is Business.com and the concept behind it?

My name is Betsy Scuteri, I'm the Sr. Director of Audience Marketing at Business.com. Business.com helps over 20 million buyers from small-to-medium enterprises to discover, compare and purchase products and services they need to grow their business.



Over many months, we collected data on how active buyers in growth companies use the Internet to make purchasing decisions. That data led us to change the site and architect it to help buyers in each stage of the buyer cycle. Since the launch, we've received an overwhelming number of positive responses from our advertisers and higher engagement from our audience.

3. Please explain your monetization model to us.

We have over 10,000 advertisers that use Business.com to reach valuable buyers in multiple ways. Brands and businesses can advertise through pay-per-lead, pay-per-click, display, and placement on our site. Our pay-per-lead product is when purchase ready buyers come to us looking for a product and service answering questions about who they are. Our customer care team pre-screens each buyer before we connect with our advertisers. Advertisers can also get in front of users through whitepaper distribution and reach those business leaders who are in the early stages of making a purchase.

4. What sort of traction are you guys seeing as far as members is concerned, after relaunching the website?

Our engagement stats (page-per-visit, bounce rate, time on site) have all been very positive and the trend we were looking for. Simply put, our goal is to help businesses grow and sometimes that's providing information to them before they are ready to make a purchase.

5. How are you guys promoting Business.com? What do you think is the ideal mix of social, online and offline promotion? What about word-of-mouth promotion?

Paid search, affiliates, direct branding and PR, email marketing, social media and content marketing are all ways we promote our brand. We participate in some conferences via keynote speaking spots and sometimes exhibit at shows.

6. What sort of activities do you like to pursue in your free time? Which of these do you find to be most de-stressing?

I'm a mom (which isn't necessarily de-stressing) and find most of my free time consumed by those unique joys and collective new experiences life brings with that role.

7. What are your future plans for Business.com?

We are in the process of developing the second phase of the new Business.com. In this next phase, we will continue to infuse product and content on the site with a much more robust library of content marketing assets including infographics, presentations, comics, and data-rich white papers. We are also introducing BDC Market Experts where Business.com will be providing daily, weekly and monthly content to help our audience grow. Stay tuned for a call to expert push beginning in July and how to apply to the community if you are an expert.

8. One piece of advice that you would like to give to budding and aspiring entrepreneurs?

Just one?

1. Focus – pick 3-5 initiatives and focus on driving and growing those. 
2. Apply lean start-up principles – customer feedback during product development is critical and important before you dump of resources on a product or service you haven't tested 
3. Don't make mistakes – this is a little harsh, but the point here is to learn from others' failures. Don't be afraid to ask questions and get the answers on what worked and what didn't before you try something on your own.