Be it the planning, organization or word-to-mouth selling, individuals involved in each part of the process, learn something valuable that makes them an expert in the field, eventually. Marketing, then becomes a concerted commitment to your product/brand and to the audience you are wanting to sell.
Today we bring for you a collection of valuable marketing quotes by industry veterans. Taking them literally is certainly not advisable, as each one has their own experience and difficulties to scale.
Enjoy the motivational dose!
1."Give them quality, that’s the best kind of advertising" - Milton Hershey, Founder of the Hershey Chocolate Company
-The analogy is straight and simple. Quality is not something one can choose to compromise on. It is baffling how advertising can disguise the subtle misproportions in a product by clouding it attractive discounts and words. But let us understand this clearly, you may sell out say one shipment but the negative consumer reviews henceforth will likely shatter your product image, that no amount of advertising can rectify.
It's best to stick to the quality control and marketing budgets. Milton shares that "The Hershey brand is still around today because they make candy that tastes good, not solely because of a big marketing budget...We believe the best and most recognizable brands aren’t built through advertising or promotional campaigns alone, but rather through deeply held beliefs evident in how a company runs its business. By adhering to this principle, we believe that Chipotle is becoming a highly recognized brand. We believe the single greatest contributor to our success has been word-of-mouth, with our customers learning about us and telling others."
2."Relying too much on proof distracts you from the real mission – which is emotional connection" - Seth Godin, Entrepreneur and Author
-Emotional connect comes when a product is presented realistically. Consumers are not really interested in data or pure numbers but "how" you convey your idea. For example, alchohol for many is a taboo area. But the way it is marketed - as a mark of celebration among friends and family, is what appeals to the audience.
In fact having catchy slogans and one-liners is the best way to leave a mental imprint. That's what makes brands popular.
3."If you’re not measuring, you’re not marketing"– Unknown
-With the digitization of various media, engagement with customers has been made easy. However, creating and putting that data in webspace is not enough. Conversions have to be measured and analyzed correctly. Without this reassessment activity, it is almost a futile activity. Social media platforms, besides TV and Radio are tracking tools of success.
4."The most successful communication is devoutly audience focused. Motivating the right people with authentic, value packed content in a relatable way makes great marketing"– Georgiana Laudi, Director of Marketing at Unbounce
-Blogging is fast becoming an annexe to eCommerce businesses. While sellers cannot outrightly reach out to all their consumers at one go, but their written word does travel miles. Investing in a blog is currently the best marketing ploy a business can undertake. The focus, however, should be the audience and their needs and not what the company does. That part comes later when a certain degree of trust has been erected.
5. "Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength….brilliant marketing is taking the product you have and figuring out the right positioning" – Reed Hastings, Co-Founder and CEO of Netflix
-Reed draws their brand example to explain. Every product has its drawbacks but a good advertising is one that hides the stretch marks nicely and only projects the good in such a way that the product becomes a marketable commodity. Like electronic media, that entails usage costs or say e-mails that depend on server connectivity, the idea is to keep craeting products irrespective of the glitches.
6. "Don’t be afraid to get creative and experiment with your marketing" – Mike Volpe, CMO of HubSpot
-Experimenting is the backbone of marketing. One needs to try out various mixes and mediums until the right combination is found. On the flip side, there is no perfect set of marketing rules per say. What works for one may not work for another. While one company may choose a particular social media platform to promote, some may use blogging as a tool, others may opt for call-to-action buttons. Keeping up the surprise element in the market is what brings a business new clients.
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