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A marketing campaign can make or break a business plan so it's imperative to choose a successful technique. Here's a selection of methods.

With so many marketing techniques available to promote a plethora of different products, it can be difficult to ascertain which option is best for your business.

Read on for some of those that work and those that don't!

Flyers are ideal for small, local businesses with specific target postcodes. Discount offers will never go amiss as people generally like to stick to local, reliable traders to give them an even better reason to respond. If custom doesn't pick up though, opt for another strategy rather than bombarding the same individuals. If they weren't interested the first time around its unlikely they will be a week later.

Social media
In this day and age, every man and their mum are on some form of social media site. Be it Facebook, Twitter or LinkedIn – we're all hooked. With consumers spending more and more time social networking, it's a failsafe marketing method to interact with huge audiences. Interaction can be very personal with representatives answering individual and large-scale queries with competitions to enter. Retweets and Facebook 'likes' gain more attention and traffic to the company but social media requires a great investment of time as results might not be instantaneous and media needs to be kept current to be effective.

Product placement
Nowadays we are all familiar with the 'P' to signal that a TV or audio programme contains the inclusion of a product or brand. Gone are the days of duct-taping over a brand name to avoid bias. The placement of Moet & Chandon champagne in Leonardo DiCaprio film 'The Great Gatsby' is a fine example.

The brand's association in the film gives it the ideal of a luxury product that viewers will be after: increasing sales. Nevertheless this type of high-end placement is pricey and will work better for already well-established brands in need of a fresh market.  

SEO
SEO (Search Engine Optimisation) does just what it says on the tin: altering a webpage so that it appears in the optimum place when related words are searched on the internet, on the results pages of Google, Bing, Yahoo etc. The internet is designed to keep up with our fast-paced lifestyles and so if a website is top of the list of search results it's a no-brainer that it's also the most likely to gain hits, beating competition which you need to scroll for.

Not only is SEO capable of boosting local sales for a sustained period, it'll allow a company to reach all over the world for potential customers too without the need for a great deal of leg work. See Strategy's guide to the best SEO tools for extra help with this successful internet marketing technique.

Some of the featured methods will work better for a certain client so it's important to consider your target audience. Internet marketing may be less effective for the elderly who are less likely to be technology savvy for example. If in doubt, make use of a combination of strategies to reach greater numbers.

Author Bio
Laura Beecroft is an English Language student with a passion for advertising. She blogs to comment on her passion and what does/doesn't make her tick. She writes for Strategy Digital.