I'm never sure how effective that kind of marketing angle is, because all I can ever think about is the three cats who turned their nose up at the dinner being offered, and probably popped next door to see if there was anything better being served up.
The problem with all products is that you will never find anything that pleases one hundred percent of people, one hundred percent of the time.
And this goes for blogs, too.
You don’t want to be in the “mushy middle.” You want people to either love or hate your blog, because when the right people love it, you get business and when the right people hate it you know they won’t be wasting your time.
Let me explain what I mean.
Love it or Hate it--No Middle Ground
Take Marmite for example - the brand re-launched with a very honest and effective slogan which acknowledged that you either love the stuff, or detest it.
The same goes for every other product across the globe.
People like either Macs or PCs.
They like brown bread or white, Coke or Pepsi.
It’s True: You Want People to Hate Your Site
You will never please every single one of your visitors, every single time.
There will be no single look and feel for your site which will strike gold with every person who comes across your blog.
Some of your visitors will hate your site and never return.
Want the Right People to Love Your Blog? Start Here.
On the other hand…some of your visitors will love your site!
The trick to successful blogging is to take two fundamental steps.
The first is to do some really thorough research about what will work, and what won't in your industry.
This is establishing what the seven cats are looking for.
Once you know that, you have a great basis for building a platform that appeals to the majority of potential clients.
For example, if you're marketing a product that is designed to attract male customers over the age of thirty, you may want to steer clear of hot pink for your overall blog theme. Not because there's anything wrong with that colour, but just because we each of us have a set of preconceived ideas of what certain colours are associated with.
Remember the three cats from above who didn’t like their food?
Well, your second step is to ignore the three cats who won't like your individual style and brand.
The worst possible thing you could do would be to try so hard to make those three cats happy, that the other seven get confused, feel let down, and go next door.
After you have pleased your first seven cats, it's time for you to rely on your own judgement, preferences and opinions to decide what your blog should look like, what colours and images work, and how it should represent who you are, and what you do.
Both cats and customers are subjective, picky beings. If you ever find the special recipe that appeals to all ten, let me know. We'll be bigger than Branson and Gates in no time. Until then? Ignore those three cats and stay true to what you know, like, and will appeal to the majority.
Even worse, if you try and pre-empt your customers all the time by changing and modifying your colour schemes or font, you'll risk losing all sense of your brand identity and end up with a 'vanilla' site which has nothing to distinguish it from all of the other firms out there, trying to do the same thing.
In next month’s post I shall discuss the best ways to measure your customer loyalty.
Author Bio:This is a guest post by our regular guest author Andrew Rondeau. He is a full-time Internet Marketing Specialist and blogger from the UK. At his blog he shares all his knowledge and experience on how to make a blog.
Post a Comment