Honest Logos by Viktor Hertz for example, will make you realize that if by any miracle, brands do choose to be truthful, I bet they will soon cease to exist. That's the funny thing about honesty.
Chelsea Fagan, a writer and Matt Stevenson, an art director have come together to create a series called Honest Ads (a perfect oxymoron) with the goal to represent how we actually connect with a particular brand.
The series clearly reflects 'what we all are generally thinking' and quite right so.
Have a look:
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