In my previous E-Junkie.info post titled “Twitter’s Countdown to 500 Million Users and What it Means for Online Reputation Management”, I discussed the importance of becoming active on Twitter for online reputation management purposes.
In this post, I am going to share some of my favorite Twitter applications and tools and how you can use them to help manage your online reputation.
In this post, I am going to share some of my favorite Twitter applications and tools and how you can use them to help manage your online reputation.
TweetDeck – TweetDeck is hands down one of my favorite social media monitoring applications/tools. While it is marketed around and owned by Twitter, you have the capability to manage multiple Twitter accounts, Facebook accounts, Linkedin accounts, Foursquare accounts and Myspace accounts (their desktop app still gives you the option the sync your Google Buzz accounts but I see that being replaced by Google+ in the near future).
Now that you know what you can monitor with TweetDeck, how can you use it to manage your online reputation?
When it comes to managing your online reputation through Twitter, it all begins with knowing what people are saying about your business/brand. This is called social listening. TweetDeck gives you the opportunity to manage and monitor multiple Twitter accounts, hashtags, users, searches and a number of other things. Being able to do this all from one place is what makes TweetDeck one of my most utilized and beneficial Twitter applications.
The below 3 columns in my TweetDeck are being used to monitor mentions of guest posts I have recently submitted. I now know who is sharing my content (I can then use this to interact with them personally. If you have shared one of my E-Junkie.info posts, I have probably replied thanking you!):
The below 3 columns are used to monitor mentions of myself (@ckilgs), a search for my company (Mainstreethost) and mentions of my company (@mainstreethost). I can use this to quickly monitor both positive and negative mentions of my accounts and react accordingly without ever leaving the application:
The possibilities with TweetDeck are almost endless and I consider it irreplaceable when it comes to managing and monitoring social accounts, mentions, searches, etc. Check it out for yourself and let me know what you think.
Topsy – Topsy is a social listening / search tool offering you a real-time search for the social web. Topsy has the traditional look and feel of a search engine and is very easy to use. Executing social listening on Topsy is easy, just type in one of your search phrases, your company name, a competitor’s company name or any other search term you want in the search box and you will be presented with a results page displaying links to relevant content and Tweets mentioning that content. Depending on the type of search you are conducting, this will help you pinpoint individuals who are reading and sharing your content or content about your business/brand. Follow up on this with actual outreach.
Below is a screenshot of the search results for “Tim Hortons”:
How can you use Topsy for online reputation management?
With its straightforward, easy to use interface, it is extremely simple to search for your business or brand and see how your audience is reacting to your content or content about your business/brand. Use this as a starting point with outreach to your audience to follow.
Tip: you can easily incorporate your Topsy searches into TweetDeck and have everything under one roof.
Similar Tools: SocialMention and Amplicate.
Other Applications & Tools Worth Mentioning:
SocialBro – as seen in my “Review of SocialBro: Twitter Managing & Analyzing Application for Desktop & Google Chrome”, SocialBro has an app available in Google Chrome’s web store along with a desktop version available for download off of their website. Some of the features they outline on their website include keeping your Twitter community in a local database which can come in handy if ever needing to backup your contacts, tools to manage your Twitter lists, geographic features, real-time analytics, influence data, best time to tweet and a number of other pretty interesting features. Read my full review on Mainstreethost’s web reviews blog.
Crowdbooster – Crowdbooster is a great way to monitor your Twitter account and its performance. Browse through your follower growth, influential followers, see your top Re-Tweeters and analyze how your Tweets are doing. From an online reputation management standpoint, Crowdbooster will help you identify influential followers which you can leverage for future outreach.
The below screenshot is a great example of my above statement:
Conclusion:
Hopefully this post, in addition to my “Twitter’s Countdown to 500 Million Users and What it Means for Online Reputation Management” post will help you understand the growing importance of monitoring your online reputation (via Twitter in this case) and reacting to your audience. These are just a few of the tools I find useful in my day-to-day activities and feel you will too.
There are plenty of others out there, what are some of your favorites?
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