Google reports that, “India is home to an estimated 8 million small businesses, only about 5% have a website.” Through this program, Google aims to bridge the gap between Indian merchants and their lack of eCommerce knowledge. According to Rajan Anandan, MD & Vice President of Sales & Operations in India, “Businesses often believe that getting online is too complex, costly and time-consuming; this perception prevents many SMBs from taking the first step towards building an online presence.”
Therefore, Google has partnered with HostGator to offer free support to business owners for creating, hosting and managing their website. Business owners can avail the benefits of free website for 12 months, after which they can choose to pay a monthly pay-as-you-go to maintain their website and have the liberty to cancel their website any time they want.
Another tempting and quite helpful offer in this program is that other than free tips, tools and resources, Indian merchants will also receive free coupons worth Rs. 2500 ($55) that will help them in taking Google AdWords for a spin and familiarize themselves with the whole concept of advertising and promoting their business online.
There is no doubt that this is a much needed initiative in a country like India where you will find a surprising number of small to medium sized businesses; a country where the government encourages their citizens to be self-employed. Even those 5% business owners who have a website for their business have very rough and unpolished websites, that hugely hampers their online presence. It's not just the free website, but also much needed technical support from Google's end that will help thousands of business owners reach out to new audience.
Here's an overview of what “India Get Your Business Onilne” program has to offer:
- Free website for 12 months.
- Google claims that their website tool “takes 15 minutes from sitting down to being found online.”
- There is no need to hire any technical support; an address, phone number and verification of business is all that is need to get a company's website up and running.
- Business owners will be provided with .in domain.
- Features that integrate logos/photos with social media platforms.
- Business owners can also create personalized email ids through Google Apps account.
- Free coupons worth INR 2500 for Google AdSense trial.
- Toll-free call centers for any technical assistance.
“Our goal is to help 500,000 small medium businesses in India to get online in next three years through this program, with our partner HostGator.” shares Anandan. So if you are a business owner in India without a decent website for your business, then go ahead and visit www.indiagetonline.in to create a professional online presence.
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