A town called Ferrara in Italy has come up with a very interesting and exciting idea that brings thrill in dining experience. Its like a treasure hunt contest where diners have to look for their secret pop-up dining table in the city.
Not only does it help in promoting the city but also creates a strange curiosity among people which in itself is a spot-on marketing strategy.
To make things more exciting, the whole reservation system works via SMS. Those who buy this dining experience have to give their mobile number, who then later receive a message which reveals where they will be having their welcome drink. Second message sends them to a location where they can pick up their Street Bag Dinner Menu choice and third one finally unveils the location where the participants will be dining, this message is sent approximately an hour before dinner commences.
Below are few exquisite images of StreetDinner.it dining experience:
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