Ksenia Makarova is a technical writer from AdvantShop.com, a company that provides eCommerce solutions for any business owner.
In this article she talks about top 5 tips on how one can become successful selling online. The experience that she has had in the eCommerce world is not limited to business owners only, she has been dealing with all kinds of factors and people involved in online selling. So read further to learn from an expert about simple yet very effective tips for success in online business.
5 Tips to Be Successful in Selling Online
eCommerce is so much popular I see articles and tips devoted to it every day in great amounts. Well, that’s no wonder, internet shopping is cool, most of us sometimes can spend hours staring at pretty product pictures and thinking if this and that and any other item as well could be afforded altogether.
So each webstore owner wishes to see his products popular with many many customers exploring the site. But unfortunately setting up a webstore doesn’t necessarily mean immediate success. It might not even guarantee success in some distant time unless you work on the site and you should know how to work.
Here are some tips for the one who is determined to sell something online and is aware of difficulties.
1. Love what you sell
This tip might cause doubts, but it’s obvious that working with what you don’t like will sometime just drive you mad. Think of those who are depressed working on their unloved jobs all their lives. If you start a project selling ethnic flutes you should be absolutely sure that you’ll be deeply interested in those flutes in some years, that it will always be a pleasure for you to search for new flutes and partners. (I tried to imagine me selling computers online – it might seem beneficial and quite ok for me, yet in a couple of years my non-technical nerve system would just not cope with it)So you should really love what you sell – because when you do something with love it is somehow felt by others.
2. Be creative
My friend who did marketing for some webstore told me that in order to have success selling one should look at successful peers and do just what they do. I thought on that and came up to the idea that the most important thing is to have something special. I mean for really successful shop which would be so cool people will become its fans. One should find some conception, some unusual trait, style, character or something not created yet and feature it in the store presentation. In such case the store would be associated with this feature and be something special in people’s minds.
Like you know, a funny dog following you on each page of the store and telling something interesting) Or a truly unusual design. Or cool adverts. Something)
3. Pay Attention to Details
Maybe you have lots of goods. Really lots. Maybe you feel lazy to describe each item in details. But remember that even if for you all the products are just database entries for buyers they all have to be special. The user should be willing to stop for a while and realize that the product is really awesome. That’s actually the benefit of selling online – you can present the product with maximum attractivity.
4. Avoid Standards
Each time I see a webstore with default CMS appearance I just close it. Running a webstore is work and if you start it remember that just posting products doesn’t magically make people buy them. (And all script look the same!) And that’s elementarily about trust. How can I trust a person who didn’t even bother to keep me interested in his store and please my sense of style? Those ready shopping cart scripts are a good thing of course, yet you need to apply your human touch to the platform despite the developers’ ads telling that all you need to do is just fill the catalog and the store will sell itself. 5. Work & Think
This tip is actually the summary of all the above. There can be many SEO tips, design recommendations or anything, yet to really become successful you should work. Remember that nobody will do this for you and loving your work, store and products you can achieve really much. Never stop even having achieved success because the world is changing and constant development is the key to constant progress. Imagine yourself a customer, think what you would want to see in the store. Be ready to work much and invest money into the project. All the work is finally rewarded.
Like you know, you learn to play piano only after years of boring practice. And you become a good pianist only if you love playing the instrument, play it a lot and treat it seriously. Cheers!
KSenia Makarova
I'm actually a technical writer at AdVantShop.NET (www.advantshop.com), the company providing an eCommerce solution for any business. Yet in my work I also have to deal with people, consult developers, designers, copywriters and clients, analyse businesses and eCommerce market. The most important thing for me is enjoying what I do, and I'm happy when our clients enjoy their business as well. You can follow me on Twitter through this link.
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