Apart from selling regular products there are many merchants out there who sell specialized services, tools, softwares or tutorials. So when a customer stumbles on such a website and not understand as to what you are selling or how to use what you are selling, they simply move on. Very few will make the effort to read your 'about us' or 'how it works' page in order to fully comprehend as to what you are selling. 

The best way to explain your product or service is by incorporating a video either on your homepage or about us page. While there are plenty of tools out there that can be used to make screen-cast videos for tutorials, there are few that provide this service for free. So have a look at our list of free tools below that will help you in creating and editing your 'how-to' screen cast videos. 

An easy-to-use service that lets you capture your screen recordings, add audio, titles and description to the video which can very conveniently be shared online. (Website)

CamStudio is an open source program that can record screen and audio activity on your computer and create AVI files. Here's a demo video. (Website)

Scree Toaster
















One of the few free screen recorder tools that is compatible with Microsoft, Linux and Mac as well. It needs no download and lets you easily embed and share your demo videos on website or blog. (Website)




Screenr






















Screenr is an instant screen cast for Twitter. As soon as you finish recording your screen video you can instantly tweet your video in a single click. Needs no download, simply click on record and you are good to go. (Website)




Screencast-o-Matic


















An online screen recorder that requires no download and is compatible with Windows and Mac, but when it comes to Linux you might face some issues. Watch demo below. (Website)




Jing















A very useful tool that lets you capture specific areas on your screen and add messages to it. Once a video is created it lets you share it via email, Twitter, IM or blog. It is not web based, you will have to download it; Jing is compatible with Windows and Mac only. Watch a demo below. (Website)




Wink














Wink is software that focuses on tutorials and presentations. It lets you capture screenshots and add arrows, explanation boxes, button and titles etc to your screen cast. Below is a step by step tutorial for Wink. (Website)




Capture Fox

















Capture Fox is a Firefox add-on (extension) that lets you capture screen shots, record audio and convert them into AVI files. It works with Windows only. (Link)






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