Technorati has been following blogging trends since 2004 and on 3rd Nov'10 Technorati's CEO Richard Jalichandra presented his annual State Of The Blogosphere 2010 report at ad:tech conference.
Technorati will be blogging about these reports over next three days which is based on a survey conducted with 7200 bloggers. "The 2010 edition of State of the Blogosphere finds blogs in transition-no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward." shares Technorati
Analyzing the entire blogosphere with greater emphasis on female bloggers, this year's report focuses on:
- Brands embracing social media
- Traditional Media vs. Social Media
- Brands working with bloggers
- Monetization
- Smartphone and Tablet usage
- Importance of Twitter & Facebook
- Niche blogging
- Changes in 2010
Bloggers Worldwide
US: 33%
North America: 38%
European Union: 19%
Asia Pacific: 8%
South America: 2%
Blogger Segments
Hobbyist: 65%
Part Timer: 13%
Corporate: 1%
Self Employed: 21%
Detailed Report, Day 1
- 25% bloggers are engaged in mobile blogging.
- 40% bloggers say that Smart Phones has changed the way they blog, encouraging small and quick blog posts.
- Influence of women and mom bloggers is becoming increasingly evident.
- 43% bloggers wish to expand the topics that they blog about.
- 1 out of 3 bloggers boycott products.
- 42% respondents say they blog about brands they love or hate.
- 48% bloggers believe that more people will be getting their news and entertainment from blogs than traditional media in next five years.
- 13% bloggers are part timers with 63% spending more time than three hours a day on blogging and 33% update their blog once a day.
- 63% of part timers measure their blog success by number of unique visitors, whereas 56% say they also value personal satisfaction.
- Only 1% are corporate bloggers who blog full time for their company or organization.
- Self Employed make up to 21% in blogosphere as opposed to 9% last year, among which 57% own a company and have a blog related to it while 19% report that their blog is their company.
- Bloggers use various social media sites like Digg, StumbleUpon, YouTube or MySpace, but unsurprisingly maximum traffic is driven through Facebook and Twitter.
For further information read Technorati's report here.
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