Fifteen years ago, if you were looking to move house, you'd use that magic resource known as word of mouth. A friend would recommend you to a removal company they had used, you would call that company and if their jargon was good and their price was within your means, you'd go ahead with it. If it wasn't a recommendation, it might be a truck in the street.

Nowadays, that friend gives you a name, that truck catches your eye, and you will most likely look them up online before you make the call and if no website can be found, if that company's online presence consists merely of a contact paragraph or maybe a Facebook page, in all likelihood that customer will dismiss it.

So in short, it is vital to have a website. And a good website at that. That website will be a customer's first port of call and if it looks amateur then the company will be deemed amateur. The information doesn't have to lay out every single minute detail. It can be vague up to a point. You want them to pick up the phone. That's really what the website's job is. So as a stepping stone from word of mouth to making a quote, having a website is essential for attracting new customers, that much is clear.

However hoping that people will notice your trucks or that past customers will recommend you, that can sometimes not be enough and a website can attract customers from  all sorts of other areas. If you do your website properly and with the expertise of web specialists, than you can make sure your site is one of the first things people come to when they Google a query on removals or storage. You can also put links on other related websites that will direct people to yours. This article is a prime example of such a thing, connecting you to Ward-Thomas Removals.

So what do you need from your website? It has to be informative, it needs to cover every aspect of your business, although, as said before it really needs to encourage the customer to call you up and get more information over the phone. It needs to address the customer's basic fears. If they're looking for storage, then you need several pages that show how your storage works, and how it is secure. If they are moving valuables, your website needs to display how you manage valuables.

Commercial removals and storage will no doubt be a part of your company and that's a whole other spectrum that needs to be given in detail. And of course it needs to be generally attractive, eye catching, personable, not too corporate (unless you're gearing purely for commercial removals) but not too artsy either.

Websites are completely vital in this day and age and can more than quadruple your customers. To get the full benefits of a website, it's definitely advisable to speak to a specialist who can not only design and build an excellent website, but who knows the many intricate ways that you can direct traffic towards it.

Author Bio
Natalie Diaz lives in London and loves the busy work-culture in her city. As writer, Natalie focuses on writing the best possible way. Here creativity is not limited to just writing. In her leisure time she works on landscaping projects as well. Her present article is focused around Home office, PPE Protective Clothing and services extended by removal companies in London.