This is a guest post by Jane Sheeba who is an enthusiastic blogger, proficient consultant and a freelance author. She also writes for a website that features MidPhase coupons and ANhosting coupons. You can make use of great discounts offered by Youlovecoupons where you can host your business blog in a professional way.

Blogging has the unique advantage where you can do business as well as fulfill your passion in life. You have the opportunity to share the best of your knowledge, skills and expertise with the rest of the world. In this process you can also make money from the comforts of your home. However, as any professional work needs discipline, discretion and ingenuity to excel in the chosen area, blogging also requires those traits in addition to the integrity and consistency in every area of your work. As blogs evolve over a period of time, you should have persistence and endurance levels as well. Let us find the perfect steps in the creation of a successful business blog.

Step 1: Choose your niche

It is important to narrow down the broad topic. At the same time you should be able to find a group of people who are in great need of the kind of write ups that you are going to deliver. For example, instead of writing about cars you can select your niche, ‘racing cars’. You can do so if you have the required level of expertise and analyzing skills. You should be able to cover the latest developments in the chosen domain.

Step 2: Choose a domain name

The domain name that you select should be relevant to your blogging niche. The name should be easy to remember. The domain name should be as short as possible. It is always advisable to go for your own domain name instead of depending on sub domains. It is not a big deal to manage your own domain name in the current scenario. You are advised to reserve your blog by paying for 5 or 6 years at a time if it is cost effective.

Step 3: Choose your web hosting service provider

You should select a reliable web hosting service provider to host your blog posts on a 24 x 7 basis. You should ensure that web hosting service provider offers great flexibility. The services offered should be scalable. As your blog grows you should be able to upgrade your web hosting plan. In this way you will be able to get higher bandwidth. You will be able to deal with the growing traffic on your blog. The web hosting service provider should offer reliable services. Server downtime should be less. You should be able to install required software to setup and run your blog site. You should be able to get support on 24 x 7. The server should be well protected from virus and malware attacks. You should be able to opt for automatic backup facilities.

Step 4: Preparing your blog site

The easiest way to prepare your blog is by going through CPanel and Fantastico. The one click installation through Fantastico will make your job easy. There is a number of CMS (Content management System) software available in the market. Wordpress has the unique advantage as it is adopted by a number of users and it is easy to get support on various issues as well. You should install required plug-ins to optimize the content of your blog for search engines. Even though you are offering best of the stuff on this planet earth, you should not ignore the prominence of SEO. Both good stuff and SEO should go hand in hand to get quick success through your business blog.

Step 5: Promoting your blog

Any kind of business deserves promotion. In fact, it is the way to let the world know your very presence in the market. People will be searching for information on various products and services through search engines. If your blog is indexed on major search engines and submitted to article directories, your blog will come in the search list when online visitors search for the services of your kind. There are different ways of online promotions. Email marketing is a very powerful option. If you want to stay for a long time in business, you should certainly explore this option. You can build quality contact lists for email marketing. Guest posting is another way to spread the power of your writing. You should participate in various blogs that are related to your niche. By commenting on those blogs, you can improve traffic on your blog. You can also participate in various forums and discussion groups. By commenting on the very blog posts that you are publishing on your blog, you can engage the audience. You can also connect with your blog readers through social networking sites like Facebook, Google+, Twitter, etc.

Takeaway:

Apart from the steps discussed above, you should have a blog plan to release blog posts at regular intervals of time. You should also fine tune your content as per the changing lifestyles of people. You should be able to accommodate the aspirations of the majority of your loyal readers.