This is a guest post by Sachin.

Business websites need to be customer friendly. This is even more important than it is in a shop because customers will literally leave and click elsewhere if they are not given what they want immediately. Owning a business which operates online in a large capacity needs an easy-to-navigate and clear website. Any customer or client who visits your site should know almost immediately what service you provide and what the vital information about your business is. This can be done through intelligent online marketing – the internet is a huge place with plenty of other options for an unconvinced customer.

So What Elements are Essential for a Business Website? 

1. Contact Points

Regardless of who stumbles upon or finds your web page, it is entirely possible that they will want to contact you to enquire, comment, question, review or purchase. No matter what your product or service is, these are common occurrences and you need to provide a means for them to reach you. If your business website does not have some kind of email form or contact detail, then it is very likely that you will lose the sale and all potential for repeat business and referrals.

2. Clear and Concise

Clarity is of the upmost importance. Customers will want to be completely clear about what they are paying for or signing up to before they agree to it. If a customer is unable to determine what they are getting in return, then there is no way that they will transfer their money to you. Offer good descriptions and reviews in a concise manner and aim to completely clarify the service.

3. Professionalism

It is essential to develop a customer base if you wish to survive as a business. To stand a chance of developing a strong base it is absolutely essential that your website purveys professionalism. A neat, tidy and professional website is very important, so make sure that you are making the best impression. If you are not able to design and implement this yourself then it is well worth investing in professional web design services. Such services will ensure that your website sends the correct image for your business and will help you to obtain and to retain customers.

4. Mobility

Your website not only has to look slick, it has to be easy to navigate. Customers, readers or visitors will get frustrated if they can’t find what they are looking for, so this is very important. There should never be a chain of more than two pages before the desired information is reached and all navigation routes should be clear. It is also important that the website can be used on multiple technologies; otherwise you will lose customers who are browsing on the move.

5. Customer Service

Every businessman recognises that the essential key to survival is customer service. The front-facing service of your website is one thing, but it is also important to supply goods quickly, respond to queries quickly and solve customer complaints immediately. It is very important to back your website up with a service of excellent substance and efficiency.