How to listen to your fans & followers
You need to structure your social media conversations like you
would any other conversation. This isn’t where you go to push a marketing
agenda overtly. Every social media channel is about talking, and you already
know how to do that!
The benefit of speaking to your social media followers is, as
is the focus of this article, your chance to listen to them. To see what they
think of your products, services, and even your marketing itself.
How you can listen to them is by using tools like HooteSuite
for general use, Tweetdeck for Twitter specifically, or Buffer App.
You will be able to monitor brand mentions much more closely with these tools.
Adding a search bar in Hootsuite, or any other social tool, is
easy. Click on “Add Stream,” and enter your search term - such as your brand
name, industry, or trending topics related to what you do. This should be a
vital aspect of your Twitter follower tactics.
When you have it setup you’ll be able to find tweets which
don’t use your @username. Here’s a tweet about Nike Air Jordans from a big
influencer that doesn’t use the @Jumpman23 Twitter handle:
Using the right tools, @Jumpman23 would be able to retweet and
react this this influencer who is sharing their product. This is what real
social media listening is all about.
Listening on social media starts real interactions and conversations
Social media users don’t want to be told what to do. They want to talk to people, share stories, and become invested in brands on a more intimate scale. They want you to listen to them, to converse with them, and to show that you’re not just a logo and a catchphrase.
The better your brand gets at being personal, and listening more than telling, the better your overall social media marketing will be. For one last example I’m going to turn to the always fun @oldspice account:
@Energist part of our heart broke. DM us and we'll fix your trimmer and our heart.
— Old Spice (@OldSpice) December 17, 2014
They just know how to have a good time, goof around, and interact with their Twitter followers on their level.
How to talk back to your fans & followers
Once you know how to find conversations, you have to speak with
people on social media the same way you’d speak to them in public. Most
conversations are structured like this:
Person A: “Man, I am so tired. Long day at work.”
Person B: “What happened?”
Person B: “What happened?”
Person A: “Too much paperwork.”
Person B: “Come out for drinks with me.”
Person B: “Come out for drinks with me.”
A bad social media conversation from a brand will look like
this:
Person A: “Man, I am so tired. Long day at work.”
Person B: “You should use Awesome Brand energy drink.”
Person B: “You should use Awesome Brand energy drink.”
There needs to be back and forth. There needs to be some give
and take, and you need to add value to the conversation. I’m not saying you can
never discuss your brand. Far from it. Try out a structure more like this:
Person A: “Man, I am so tired. Long day at work.
Person B: “What happened?”
Person A: “Man, I am so tired. Long day at work.
Person B: “What happened?”
Person A: “Too much paperwork.”
Person B: “Try a shot of Awesome Brand energy drink - I keep them next to my biggest stack of paper.”
Person B: “Try a shot of Awesome Brand energy drink - I keep them next to my biggest stack of paper.”
That’s two people listening to one another and talking. There’s
still a brand mention, but it’s a part of the conversation. I’ve certainly
mentioned a brand in a similar situation. I use the phrase “Just have a Red
Bull” as a generic term for “Just have an energy drink.”
Here’s a real example where a Twitter user asks a question to
no one in particular:
Can anyone recommend a good VPN?
— AC K3V (@ACKev) February 12, 2015
Then the right person sees it, likely using a listening tool,
and replies creating this short conversation:
@bestvpns well I'll be dammed. Cheers!
— AC K3V (@ACKev) February 12, 2015
Everyone wins, and the conversation has a normal flow.
Actively start conversations as often as you can
Once you’re listening well, you can also start conversations
that you can listen to. This will help increase your engagement, which is
vital. Here’s an account which rarely tries to engage with users:
This brand has absolutely dreadful interaction. I went through
months of their content and only found one instance where they had more than
one like, share, or comment on a post:
Can you see why? Because they tried to start a conversation -
and they succeeded! They really spoke to people, and then had a chance to
really listen to them. Unfortunately, the lesson fell on deaf ears and they
haven’t once tried to replicate this kind of status in the last 2 months - and
they post 4-5 times a week. Don’t let this happen to your brand!
Guest blog post by Ernest Thompson. You can find more awesome articles from him here, here and here.
Guest blog post by Ernest Thompson. You can find more awesome articles from him here, here and here.
Yes I am listening and take time to read their comments suggestion or any concern to my followers. It is also important because that is also part of your business, and also boost your market, this 4 big website is really great for starting business without charges.
why you need to think about investing in a hublot replica sale may primarily rely on why you ought to possess a wrist watches although not others. Rolex is generally famous because of its exceptional high quality as well as sturdiness and it is trendy character. As well as because design as well as high quality would be the primary elements that you simply primarily issue, swiss replica rolex ought to be on top of the buying checklist. However you shouldn't really feel poor about this. Actually you will find extremely little individual who may determine the actual view in the greatest omega replica sale tend to be produced through specialists that extra absolutely no discomfort to make sure how the greatest cartier replic uk you buy appears like the genuine article. This is actually the major reason, aside from it's reduced costs which makes the very best hublot replica sale the actual beloved of each and every view customer.