Jef I. Richard once said, "Creative without strategy is called 'art'. Creative with strategy is called 'advertising'." Creativity has taken the front seat in the world of advertising, be it a television ad or a print ad, a billboard ad or my favorite form of advertising: guerrilla marketing.
Call me crazy, but I am one of those people who makes an effort to check out all the latest ads. Only because, I've realized that you can learn a lot about being creative through these ads and I love the way some companies use 'sense of humor' as their selling point. You will be surprised how some advertisements manage to inspire you as well. So let's have a look at some award winning ads of 2011:
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| McDonald's Fries: Fry Lights |
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| Kvällspressen Impact: A really unalternative media, Stairs |
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| WWF: Circle of Life |
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| Shera Sound Proof Windows: Living Room |
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| NFS (Dutch Stutter Foundation): Stutter billboard |
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| Bröker Security Systems: Burglars, Horn. |
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| Fluff & Stuff Cookies: "Your inner desires. Right in the middle. |
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| Sheildtox Naturgard: "Natural Protection" |
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| TopGear Magazine: "Paul Johnson just check in @ bottom of the river Thames. Driving and social media just don't mix." |
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| Diamond Coffee: "When everyone depends on you to stay awake." |
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| Volkswagen: "The 'Rear Assist' rear-view camera." |
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| United Nations: Forest In Flames |
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| HotWheels: Curl |
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| IT Works Fingerprint Security System: Home |
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| FedEx: "Always First" |
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| Heineken: "Social Networking since 1873." |
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| Batelco Directory: Hospital |
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| Lebeau Auto Glass: "Fast Repairs" |
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| Asonor Anti-Snoring: "Give Back His Dreams" |
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| HotWheels: "Speeding Ticket" |
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| Bose: "Noise Cancelling Headphones." |
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| FedEx: "From China to Australia" |
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| Thai Health: "Sleepiness Is Stronger Than You: Don't Drive Sleepy" |
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| Amnesty International: "Looking Through Bar Hurts" |
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| Microsoft XBox 360 Kinetic: "Couple Contortionist" |
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| Historica-Dominion Institute: "Remember 11/11/11" |
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| TopGear Magazine: "Back Seat Belts: they're there for a reason." |
So which of these ads are your favorite? I am sure there has to be more than one. Share with us in the comment section below.
Source: AdsOfTheWorld.com
You may also like to check out:
25 Funny 'n Creative Examples Of Clever Advertising & Marketing Campaigns
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